{"title":"Focus","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFocus – products that support cognitive performance, alertness, or mood regulation\u003c\/p\u003e","products":[{"product_id":"organic-werepe-mucuna-pruriens","title":"Organic Werepe (Mucuna Pruriens)","description":"\u003ch1 data-section-id=\"wuo5ho\" data-start=\"528\" data-end=\"573\"\u003eOrganic Werepe (Mucuna Pruriens) – Vitality\u003c\/h1\u003e\n\u003cp data-start=\"575\" data-end=\"623\"\u003eAncient botanical nourishment. Natural vitality.\u003c\/p\u003e\n\u003cp data-start=\"625\" data-end=\"829\"\u003e• Traditionally valued in tropical herbal traditions\u003cbr data-start=\"677\" data-end=\"680\"\u003e• Naturally contains the compound L-DOPA\u003cbr data-start=\"720\" data-end=\"723\"\u003e• Often used in vitality-focused formulations\u003cbr data-start=\"768\" data-end=\"771\"\u003e• Smooth functional powder suitable for drinks and foods\u003c\/p\u003e\n\u003cp data-start=\"831\" data-end=\"1118\"\u003eMucuna pruriens, also known as Werepe or velvet bean, is a tropical legume long valued in traditional herbal systems across Africa, India, and South America. The seeds naturally contain L-DOPA, a compound that has attracted scientific attention for its relationship to dopamine pathways.\u003c\/p\u003e\n\u003cp data-start=\"1120\" data-end=\"1324\"\u003eAs a powdered ingredient, Mucuna pruriens is often incorporated into drinks, smoothies, and functional blends where it contributes to formulations focused on vitality, mood balance, and overall wellbeing.\u003c\/p\u003e\n\u003ch2 data-section-id=\"v4ap8f\" data-start=\"398\" data-end=\"420\"\u003eScientific Research\u003c\/h2\u003e\n\u003cp data-start=\"422\" data-end=\"465\"\u003eCheck out this study about Mucuna Pruriens:\u003c\/p\u003e\n\u003cp data-start=\"467\" data-end=\"560\"\u003e\u003cstrong data-start=\"467\" data-end=\"560\"\u003eMucuna pruriens in Parkinson’s disease: A double blind clinical and pharmacological study\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"562\" data-end=\"627\"\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/15548480\/\" title=\"Mucuna pruriens in Parkinson’s disease: A double blind clinical and pharmacological study\" rel=\"noopener\" target=\"_blank\"\u003eView study on PubMed\u003c\/a\u003e\u003cbr data-start=\"583\" data-end=\"586\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"629\" data-end=\"896\"\u003e\u003cstrong data-start=\"629\" data-end=\"653\"\u003eConclusion of study:\u003c\/strong\u003e\u003cbr data-start=\"653\" data-end=\"656\"\u003eResearch identified \u003cem data-start=\"676\" data-end=\"693\"\u003eMucuna pruriens\u003c\/em\u003e seeds as a natural source of L-DOPA and investigated their pharmacological activity. Findings highlighted the presence of this compound and the scientific interest in the plant’s biochemical properties.\u003c\/p\u003e","brand":"Aja Nova Organic","offers":[{"title":"100g","offer_id":56773583077707,"sku":null,"price":14.95,"currency_code":"GBP","in_stock":true},{"title":"200g","offer_id":56773583110475,"sku":null,"price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/0628\/2059\/files\/c33e947b-Werepe-profile-new.jpg?v=1768662498"},{"product_id":"organic-green-rooibos-body","title":"Organic Green Rooibos - Balance","description":"\u003ch1 data-start=\"68\" data-end=\"127\"\u003e\u003cstrong data-start=\"70\" data-end=\"127\"\u003eGreen Rooibos – Antioxidant Vitality \u0026amp; Gentle Clarity\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp data-start=\"129\" data-end=\"190\"\u003e\u003cstrong data-start=\"129\" data-end=\"190\"\u003ePure protection. Clean vitality. Naturally caffeine-free.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"192\" data-end=\"389\"\u003e• Rich in naturally occurring antioxidants\u003cbr data-start=\"234\" data-end=\"237\"\u003e• Traditionally consumed for overall wellbeing\u003cbr data-start=\"283\" data-end=\"286\"\u003e• Naturally caffeine-free and gentle on the system\u003cbr data-start=\"336\" data-end=\"339\"\u003e• Smooth, clean flavour with subtle grassy notes\u003c\/p\u003e\n\u003cp data-start=\"391\" data-end=\"642\"\u003eGreen Rooibos (\u003cem data-start=\"406\" data-end=\"427\"\u003eAspalathus linearis\u003c\/em\u003e) is the unfermented form of traditional rooibos, preserving higher levels of naturally occurring polyphenols. Grown exclusively in South Africa, it has been consumed for generations as a nourishing herbal infusion.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"837\"\u003eUnlike red rooibos, green rooibos is minimally oxidised, helping retain its naturally vibrant antioxidant profile. It offers a clean, smooth cup without caffeine — suitable for any time of day.\u003c\/p\u003e\n\u003ch2 data-start=\"844\" data-end=\"868\"\u003eScientific Research\u003c\/h2\u003e\n\u003cp data-start=\"870\" data-end=\"1032\"\u003e\u003cstrong\u003eCheck out this study about Rooibos:\u003c\/strong\u003e\u003cbr data-start=\"905\" data-end=\"908\"\u003e\u003cem data-start=\"908\" data-end=\"988\"\u003eIn vitro and in vivo antioxidant activity of green rooibos tea (\u003cem data-start=\"157\" data-end=\"178\"\u003eAspalathus linearis\u003c\/em\u003e)\u003c\/em\u003e\u003cstrong\u003e\u003cem data-start=\"908\" data-end=\"988\"\u003e\u003cbr data-start=\"181\" data-end=\"184\"\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003cbr data-start=\"988\" data-end=\"991\"\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22951265\/\" title=\"In vitro and in vivo antioxidant activity of green rooibos tea (Aspalathus linearis) \" rel=\"noopener\" target=\"_blank\"\u003eView Study On PubMed\u003c\/a\u003e\u003c\/p\u003e\n\u003cp data-start=\"1034\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1034\" data-end=\"1058\"\u003eConclusion of study:\u003c\/strong\u003e\u003cbr data-start=\"1058\" data-end=\"1061\"\u003eThe research demonstrated that rooibos consumption increased antioxidant status in vivo and showed significant free radical scavenging activity in vitro, supporting its role as a dietary source of antioxidants.\u003c\/p\u003e","brand":"Aja Nova Organic","offers":[{"title":"40g","offer_id":56323222208843,"sku":null,"price":8.5,"currency_code":"GBP","in_stock":true},{"title":"80g","offer_id":56323222241611,"sku":null,"price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/0628\/2059\/files\/0b7d011f-GREEN-ROOIBOS-Profile-NEW-scaled.jpg?v=1768662497"},{"product_id":"organic-lions-mane-mushroom-powder","title":"Organic Lion's Mane Mushroom Powder","description":"\u003ch1 data-start=\"2239\" data-end=\"2269\"\u003eLion’s Mane Mushroom – Focus\u003c\/h1\u003e\n\u003cp data-start=\"2271\" data-end=\"2321\"\u003eClarity from nature. Functional brain nourishment.\u003c\/p\u003e\n\u003cp data-start=\"2323\" data-end=\"2529\"\u003e• Traditionally associated with cognitive vitality\u003cbr data-start=\"2373\" data-end=\"2376\"\u003e• Studied for compounds linked to nerve growth factor activity\u003cbr data-start=\"2438\" data-end=\"2441\"\u003e• A widely recognised functional mushroom\u003cbr data-start=\"2482\" data-end=\"2485\"\u003e• Mild flavour suitable for drinks and foods\u003c\/p\u003e\n\u003cp data-start=\"2531\" data-end=\"2852\"\u003eLion’s Mane mushroom (\u003cem data-start=\"2553\" data-end=\"2573\"\u003eHericium erinaceus\u003c\/em\u003e) has long been valued in East Asian culinary and herbal traditions. In recent years it has gained significant scientific interest due to compounds known as \u003cstrong data-start=\"2730\" data-end=\"2760\"\u003ehericenones and erinacines\u003c\/strong\u003e, which have been studied for their potential interaction with nerve growth factor pathways.\u003c\/p\u003e\n\u003cp data-start=\"2854\" data-end=\"3006\"\u003eLion’s Mane powder has a mild flavour and versatile character, making it easy to add to coffee alternatives, smoothies, cacao drinks, or everyday foods.\u003c\/p\u003e\n\u003ch2 data-start=\"3008\" data-end=\"3030\"\u003eScientific Research\u003c\/h2\u003e\n\u003cp data-start=\"3032\" data-end=\"3158\"\u003eCheck out this study about Lion’s Mane Mushroom:\u003cbr data-start=\"3080\" data-end=\"3083\"\u003e\u003cstrong data-start=\"3083\" data-end=\"3158\"\u003eImprovement of cognitive functions by oral intake of Hericium erinaceus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3160\" data-end=\"3225\"\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/18844328\/\" title=\"Improvement of cognitive functions by oral intake of Hericium erinaceus\" rel=\"noopener\" target=\"_blank\"\u003eView study on PubMed\u003c\/a\u003e\u003cbr data-start=\"3181\" data-end=\"3184\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"3227\" data-end=\"3487\"\u003e\u003cstrong data-start=\"3227\" data-end=\"3251\"\u003eConclusion of study:\u003c\/strong\u003e\u003cbr data-start=\"3251\" data-end=\"3254\"\u003eHuman research has explored Lion’s Mane mushroom for potential effects on cognitive function. Findings suggest possible benefits linked to compounds that may influence nerve growth factor pathways, though further research is ongoing.\u003c\/p\u003e","brand":"Aja Nova Organic","offers":[{"title":"100g","offer_id":56323222274379,"sku":null,"price":15.95,"currency_code":"GBP","in_stock":true},{"title":"200g","offer_id":56323222307147,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/0628\/2059\/files\/f67142d3-Lions-mane-profile-new.jpg?v=1773675265"},{"product_id":"organic-matchocolate-chocolate-matcha","title":"Organic Matchocolate (Chocolate Matcha)","description":"\u003ch1 data-start=\"356\" data-end=\"379\"\u003eMatchocolate – Chocolate Matcha\u003c\/h1\u003e\n\u003cp data-start=\"381\" data-end=\"430\"\u003eClean lift. Focused clarity. Chocolate redefined.\u003c\/p\u003e\n\u003cp data-start=\"432\" data-end=\"599\"\u003e• Provides natural caffeine from matcha\u003cbr data-start=\"471\" data-end=\"474\"\u003e• Rich in antioxidant polyphenols\u003cbr data-start=\"507\" data-end=\"510\"\u003e• Naturally sweetened with whole-food date sugar\u003cbr data-start=\"558\" data-end=\"561\"\u003e• Crafted from premium Criollo cacao\u003c\/p\u003e\n\u003cp data-start=\"601\" data-end=\"786\"\u003eAja Nova Organic Matchocolate brings together four globally respected superfoods, Criollo Cacao, premium grade Matcha, Lucuma, and Date Sugar into a deliciously smooth, uplifting daily drink.\u003c\/p\u003e\n\u003cp data-start=\"788\" data-end=\"1095\"\u003eUnlike conventional hot chocolate blends, Matchocolate delivers a balanced energy lift from matcha’s naturally occurring caffeine and L-theanine, paired with the depth and antioxidant richness of Criollo Cacao. Lucuma adds subtle caramel notes, while date sugar provides whole-food sweetness without refined sugars.\u003c\/p\u003e\n\u003cp data-start=\"1097\" data-end=\"1180\"\u003eThe result is a clean, sustained alternative to coffee or traditional cocoa drinks.\u003c\/p\u003e\n\u003ch2 data-start=\"1187\" data-end=\"1209\"\u003eScientific Research\u003c\/h2\u003e\n\u003ch3 data-start=\"1211\" data-end=\"1240\"\u003eMatcha (Green Tea Powder)\u003c\/h3\u003e\n\u003cp data-start=\"1242\" data-end=\"1464\"\u003e\u003cstrong data-start=\"1242\" data-end=\"1319\"\u003eCheck out this study about Green Tea Catechins and Cognitive Performance:\u003c\/strong\u003e\u003cbr data-start=\"1319\" data-end=\"1322\"\u003e\u003cem data-start=\"1322\" data-end=\"1396\"\u003eThe effects of L-theanine and caffeine on cognitive performance and mood\u003c\/em\u003e\u003cbr data-start=\"1396\" data-end=\"1399\"\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/18296328\/\" title=\"The effects of L-theanine and caffeine on cognitive performance and mood\" rel=\"noopener\" target=\"_blank\"\u003eView study on PubMed\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong data-start=\"1466\" data-end=\"1490\"\u003eConclusion of study:\u003c\/strong\u003e\u003cbr data-start=\"1490\" data-end=\"1493\"\u003eResearch suggests that the combination of L-theanine and caffeine, naturally present in green tea, may support attention and alertness while promoting a calmer state of focus compared to caffeine alone.\u003c\/p\u003e\n\u003ch3 data-start=\"1702\" data-end=\"1725\"\u003e\n\u003cbr\u003eCacao (Polyphenols)\u003c\/h3\u003e\n\u003cp data-start=\"1727\" data-end=\"1931\"\u003e\u003cstrong data-start=\"1727\" data-end=\"1774\"\u003eCheck out this study about Cocoa Flavanols:\u003c\/strong\u003e\u003cbr data-start=\"1774\" data-end=\"1777\"\u003e\u003cem data-start=\"1777\" data-end=\"1863\"\u003eCocoa flavanol consumption improves cognitive function and cardiovascular parameters\u003c\/em\u003e\u003cbr data-start=\"1863\" data-end=\"1866\"\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/17616781\/\" title=\"Cocoa flavanol consumption improves cognitive function and cardiovascular parameters\" rel=\"noopener\" target=\"_blank\"\u003eView study on PubMed:\u003c\/a\u003e\u003cbr data-start=\"1887\" data-end=\"1890\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"1933\" data-end=\"2179\"\u003e\u003cstrong data-start=\"1933\" data-end=\"1957\"\u003eConclusion of study:\u003c\/strong\u003e\u003cbr data-start=\"1957\" data-end=\"1960\"\u003eClinical research indicates that cocoa flavanols may influence vascular function and cognitive performance. Findings relate to flavanol-rich cocoa preparations and highlight the biological activity of cacao polyphenols.\u003c\/p\u003e","brand":"Aja Nova Organic","offers":[{"title":"Default Title","offer_id":56323222438219,"sku":null,"price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/0628\/2059\/files\/9c69338f-MATCHOCOLATE-PROFILE.jpg?v=1768662501"},{"product_id":"organic-gotu-kola-focus","title":"Organic Gotu Kola - Focus","description":"\u003ch1 data-end=\"6543\" data-start=\"6488\"\u003eGotu Kola – Cognitive Clarity \u0026amp; Circulatory Support\u003c\/h1\u003e\n\u003cp data-end=\"6601\" data-start=\"6545\"\u003eFocused mind. Botanical clarity. Ancient longevity herb.\u003c\/p\u003e\n\u003cp data-end=\"6780\" data-start=\"6603\"\u003e• Traditionally used to support cognitive function\u003cbr data-end=\"6656\" data-start=\"6653\"\u003e• Supports normal circulation\u003cbr data-end=\"6688\" data-start=\"6685\"\u003e• Valued in Ayurvedic and traditional Chinese practice\u003cbr data-end=\"6745\" data-start=\"6742\"\u003e• Contains triterpenoid compounds\u003c\/p\u003e\n\u003cp data-end=\"7030\" data-start=\"6782\"\u003eGotu Kola (\u003cem data-end=\"6812\" data-start=\"6793\"\u003eCentella asiatica\u003c\/em\u003e) has a long history in both Ayurvedic and traditional Chinese herbal systems. Traditionally associated with cognitive clarity and longevity, it contains naturally occurring triterpenoids that have been widely studied.\u003c\/p\u003e\n\u003cp data-end=\"7120\" data-start=\"7032\"\u003eIt is often consumed as a gentle herbal infusion for mental focus and general wellbeing.\u003c\/p\u003e\n\u003ch3 data-section-id=\"4lcjwc\" data-start=\"123\" data-end=\"146\"\u003eScientific Research\u003c\/h3\u003e\n\u003cp data-start=\"148\" data-end=\"437\"\u003eCheck out this study about Gotu Kola:\u003cbr data-start=\"185\" data-end=\"188\"\u003e\u003cstrong data-start=\"188\" data-end=\"331\"\u003eA double‑blind, placebo‑controlled study on the effects of Gotu Kola (\u003cem data-start=\"260\" data-end=\"279\"\u003eCentella asiatica\u003c\/em\u003e) on acoustic startle response in healthy subjects\u003c\/strong\u003e\u003cbr data-start=\"331\" data-end=\"334\"\u003e\u003cbr\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/11106141\/\" title=\"A double‑blind, placebo‑controlled study on the effects of Gotu Kola (Centella asiatica) on acoustic startle response in healthy subjects\" rel=\"noopener\" target=\"_blank\"\u003eView study on PubMed\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"742\"\u003e\u003cstrong data-start=\"439\" data-end=\"463\"\u003eConclusion of study:\u003c\/strong\u003e\u003cbr data-start=\"463\" data-end=\"466\"\u003eIn a randomized, double‑blind, placebo‑controlled trial in healthy adults, a single oral dose of \u003cem data-start=\"563\" data-end=\"582\"\u003eCentella asiatica\u003c\/em\u003e significantly reduced the peak acoustic startle response compared with placebo, suggesting potential anxiolytic activity.\u003c\/p\u003e","brand":"Aja Nova Organic","offers":[{"title":"40g","offer_id":56582144721227,"sku":null,"price":8.5,"currency_code":"GBP","in_stock":true},{"title":"80g","offer_id":56582144753995,"sku":null,"price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/0628\/2059\/files\/gotu_profile.jpg?v=1771687754"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/0628\/2059\/collections\/2_3d7f0ab7-6aed-46ad-bab5-e0c104d4ec3f.png?v=1773687076","url":"https:\/\/www.ajanova.com\/collections\/focus.oembed","provider":"Aja Nova Organic","version":"1.0","type":"link"}